I'm a multidisciplinary Creative Director specialising in video, photography, and AI-driven creative development. At Collective London, I lead a team of six talented creatives, guiding projects from initial concept through to final execution. My role spans ideation, treatment and scriptwriting, and crafting compelling pitch presentations. I also direct, shoot, edit, and grade high-end video and photography productions, often extending across complex, multi-platform campaigns. I've had the privilege of working with leading global brands, including Coca-Cola, Fanta, Red Bull, PlayStation, Avis Budget Group, the Australian Defence Force, Meat & Livestock Australia (MLA), and MasterCard. Technical proficiency includes: Adobe Creative Suite, DaVinci Resolve, Figma, a wide range of AI tools, Microsoft Office, and Ableton Live.