AVIS: DAYdreaming of the perfect trip…

To bolster Avis’s evergreen brand awareness, we tapped into the universal feeling of ‘holiday envy.’ We developed a humorous content series featuring people attempting to recreate their dream vacations with 'low-budget' DIY setups at home.

By leaning into the absurdity of these home-made holidays, we positioned the brand with a simple truth: nothing beats the real thing. The campaign acted as a playful nudge for our audience to stop scrolling and start driving, transitioning from digital envy to a real-world Avis getaway.