the new Nokia 3310: Snake is back

Creative Conception / Creative Treatment / Director

The Brief

2017 marked the year in which Nokia brought back it's new and upgraded Nokia 3310, a phone for the nostalgics and those who just wanted to escape the smartphone obsession. However as 2G networks no longer exist in Australia, Nokia decided to launch the first ever 3G Nokia 3310, and we were tasked to come up with an exciting launch idea for the world premiere in Sydney. 

The Idea

And when you think Nokia 3310, what's the feature that consumers were most excited about? You guessed it: Snake was coming back to the small screen, and we decided make the most of Australia's knowledge of these reptiles reveal this 'new species of snake' to the world with the help of wildlife expert Andrew Ucles at the iconic Taronga Zoo. 

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