The Holden Astra Shark

Creative Conception / Creative Treatment / Director / Editor

The Brief

So this is a bit of a weird one. Basically we were informed that the new Holden Astra has a little easter egg concealed in its glove compartment, and that the brand wanted to create some social content for Shark Week.

The Idea

So we decided to go full documentary style and hire an 'almost David Attenborough' to narrate our scientific adventure, revealing to the world the existence of the fabled Astra Shark. The content did so well that it ended up becoming a TVC on the Discovery Channel during Shark Week. 

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