Holden Oldie
Creative Conception / Creative Treatment / Director
The Brief
By researching interesting stories about their brand, Holden came across a very special customer. Max Hammond, 92-years-old, has owned over 10 Holdens and is still driving his current one around his home town of Warrnambool. They tasked us to come up with a fun social idea celebrating their biggest fan.
We decided to bring what online gamers love the most into the real world: Achievement Trophies. We created 4 limited edition trophies valued at $2000 to be won by the best PS+ gamers out there.
