Holden x Fair Day

Creative Treatment / Director

The Brief

With Australia voting "Yes" it's obvious the country is changing and Holden were committed to change too. For this reason, the brand brought the "back seat” out in the open for all to celebrate. And that’s exactly what they did: literally build a giant backseat at Fair Day to grab the attention of the LGBTQI community.

We were tasked to shoot a video for social capturing the atmosphere of the activation at the Fair Day Festival in Sydney.

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