Coca-Cola Christmas
The Brief
For Christmas 2017, Coca-Cola partnered up with the Salvation Army to bring Australian communities together for the festive season and leave a legacy behind that they would remember for years to come. We were tasked to come up with event ideas that could be translated into social content and increase positive sentiment towards the brand.
Our ideas revolved not only around bringing something physical to these communities, but also giving them the opportunity to share a moment of happiness together during the holiday season. We therefore brought the Coca-Cola truck to Tamworth, Townsville and Mount Isa, and brought them the respective gifts of music, a holiday feast and an outdoor cinema.
